January 25, 2023
Tuesday, July 31, 2012
John Gaffney, who led Carat's North American General Motors account out of Detroit, has parted ways with the agency. The reasons are unclear, but … Read the whole story
As part of a broader initiative to create some structure around one of the television industry most developed, but least utilized advertising opportunities, MPG's … Read the whole story
MDC Partners lost $20 million in the second quarter, while posting a 15% hike in revenues to $274 million, per the company. Organic revenue … Read the whole story
Viewership for the Opening Ceremony also impressed north of the border. Friday's ceremony delivered an average of 6.4 million viewers, nearly 50% higher than … Read the whole story
Struggling media company Martha Stewart Living Omnimedia witnessed double-digit-percentage revenue declines, given lower publishing and TV revenues in its second-quarter reporting period. Read the whole story
Nexstar has received a waiver from the FCC that allows one of its stations to avoid making political ad-spending information available online starting Thursday. Read the whole story
Beasley Broadcast Group, which owns eight radio stations in the South and Southwest, said total revenues dropped 2.8% to $25 million in the second … Read the whole story
Although largely defined by its young female-centric shows, The CW says its current efforts are intended to pull in more young male viewers this … Read the whole story
While the mobile revolution is shrinking everything in sight, expect marketers to throw increasing support behind larger display screens. That's because new data draws … Read the whole story
