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3 Key Ad Categories Up Spending
While there is evidence that more major advertisers may trim ad dollars, three highly competitive categories appear to be moving in the other direction. Leaders in autos, noncarbonated beverages and consumer package goods indicated spending would rise, although not by large margins. ...Read the whole story
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Google TV Ads Shuttered
After five years, Google is shuttering its auction-based TV ad sales system and "doubling down" on the growing online video space. Google pitched TV Ads as an easy-to-use platform for advertisers that had never used TV before. ...Read the whole story
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Havas Revs Rise 8%, Strong New Biz Development
Havas, the Paris-based advertising holding company, reported that revenues grew more than 8% to $1 billion in the first half of the year. Net income for the period was around $70 million, up nearly 6%. ...Read the whole story
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New Delhi TV's Law Firm Slaps Sorrell With Defamation Suit
WPP CEO Martin Sorrell has been slapped with a defamation lawsuit in New York. The suit was filed by the law firm representing New Delhi Television, which is suing WPP, several subsidiaries and The Nielsen Company for breach of contract. ...Read the whole story
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Minorities Prefer Internet Radio In Cars, Tablets
Hispanics and African-Americans are more likely to tune in to Internet radio on mobile devices and behind the wheel, according to a new study. Some 95% of African-American Internet radio listeners and 91% of Hispanics tune in behind the wheel. ...Read the whole story
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Publishers Beef Up Digital Deals
A number of big consumer magazine and newspaper publishers have expanded their ability to deliver digital advertising, including Conde Nast, Gannett and Hearst. ...Read the whole story
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Kraft Spinoff Mondelez To Hold Media Agency Review
Mondelez International is preparing to launch a media agency review; MediaVest will defend. Estimated ad spending on the account is $250 million annually, according to Nielsen. ...Read the whole story
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AT&T U-verse To Air ESPN's Longhorn Network
AT&T U-verse, which has a heavy presence in Texas, will begin carrying the ESPN-owned Longhorn Network (LHN), adding 1 million subscribers to ESPN's 4 million. ...Read the whole story
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Olympics Earn Positive Social Media, McDonald's Slammed As Sponsor
The word "Olympics" was mentioned more than 26 million times during the games across the social media universe. Among Olympic sponsors, McDonald's was the most-talked-about brand with a 24% share of sponsor-related comments. But many commented on the appropriateness of a fast-food company at an athletic event. ...Read the whole story
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Too Late To Relate?
Komen was a Relationship Era marketer before there was a Relationship Era. Now, as a penalty for betraying those relationships, Komen must resort to paid ... ...More
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