January 25, 2023
Tuesday, September 4, 2012
While there is evidence that more major advertisers may trim ad dollars, three highly competitive categories appear to be moving in the other direction. … Read the whole story
After five years, Google is shuttering its auction-based TV ad sales system and "doubling down" on the growing online video space. Google pitched TV … Read the whole story
Havas, the Paris-based advertising holding company, reported that revenues grew more than 8% to $1 billion in the first half of the year. Net … Read the whole story
WPP CEO Martin Sorrell has been slapped with a defamation lawsuit in New York. The suit was filed by the law firm representing New … Read the whole story
Hispanics and African-Americans are more likely to tune in to Internet radio on mobile devices and behind the wheel, according to a new study. … Read the whole story
A number of big consumer magazine and newspaper publishers have expanded their ability to deliver digital advertising, including Conde Nast, Gannett and Hearst. Read the whole story
Mondelez International is preparing to launch a media agency review; MediaVest will defend. Estimated ad spending on the account is $250 million annually, according … Read the whole story
AT&T U-verse, which has a heavy presence in Texas, will begin carrying the ESPN-owned Longhorn Network (LHN), adding 1 million subscribers to ESPN's 4 … Read the whole story
The word "Olympics" was mentioned more than 26 million times during the games across the social media universe. Among Olympic sponsors, McDonald's was the … Read the whole story
- COMMENTARY
Komen was a Relationship Era marketer before there was a Relationship Era. Now, as a penalty for betraying those relationships, Komen must resort to … Read the whole story
