WPP's Mindshare has been awarded U.S. media planning and buying duties for Smithfield Foods after a consolidation review, the client and agency have confirmed. Read the whole story

The year-old TargetCast Inside has helped its clients garner prestigious accounts, such as Land's End and Lockheed Martin. Larry Orell was hired last year … Read the whole story

A new study says social media "disproportionately impacts the viewing behaviors of younger consumers," according to Horowitz Associates. The study says 24% of 18- … Read the whole story

Tagging onto its somewhat eco-green focus, new NBC drama "Revolution" will have a free advance screening in New York City's Hudson River Park Pier … Read the whole story

David Neal, who was to oversee Univision's coverage of the 2014 World Cup, has joined Fox Sports to head planning for its coverage of … Read the whole story

In an effort to shore up its online sales staff, the Los Angeles Times Media Group named Brad Agens as its new senior vice … Read the whole story