Havas-owned media agency MPG has promoted Lori Hiltz to CEO of its North American operation. She will also assume North American CEO duties for Havas Media, the umbrella organization that oversees a portfolio of specialty media units including Havas Digital, Havas Sports & Entertainment and customized campaign specialist Arena Media. ...Read the whole story
Early-round TV presidential cable news ratings have given the Democratic National Convention slightly higher marks among TV viewers than the Republican National Convention. The total viewership was at 8.8 million viewers versus 7.6 million for the first night of the RNC coverage. First Lady Michelle Obama and keynote speaker San Antonio Mayor Julian Castro kicked off the convention. ...Read the whole story
There will be no reprieve for the newspaper industry in 2012, judging by the second quarter of the year, which saw yet another round of dismal returns. Total advertising revenues dipped 6.4% from $6 billion in the second quarter of 2011 to $5.6 billion in the second quarter of 2012, according to the Newspaper Association of America. ...Read the whole story
Sometimes one bankruptcy just isn't enough: the Journal Register Co., which publishes The New Haven Register and The Trentonian, among other newspapers, has filed for Chapter 11 bankruptcy protection with an eye to selling the company in the near future, according to owner Digital First Media. ...Read the whole story
In a move that could ratchet up pressure on the Tribune station group to cut a carriage deal with Cablevision, the Long Island, N.Y.-based cable operator has inked a new arrangement with CBS. The deal covers CBS stations in three markets where Tribune stations are currently blacked out in Cablevision homes: New York, Philadelphia and Denver. ...Read the whole story
Katz Media Group has named veteran digital advertising executive Mort Greenberg as president of Katz 360, the company's digital sales unit. Greenberg will oversee the digital efforts of Katz TV stations' digital platforms -- online, mobile and others. Katz 360 sells four digital platforms under the Katz Online brand: digital audio, mobile, database segmentation and display. ...Read the whole story
Publicis Groupe's Spark Communications has been selected as the media agency of record for the Houston-based women's fashion jewelry and accessories retailer Charming Charlie. The move comes as the client is preparing to ratchet up its advertising effort. ...Read the whole story
For drinks brands seeking to reach the 21-34 demo when socializing, understanding how the consumer media mix varies by location will be key to crafting ... ...More
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