• Lights! Camera! Review: Lionsgate Puts Media Account In Play by Steve McClellan

    Movie and TV studio Lionsgate has put its media agency account into review. Annual ad spending on the account -- which includes Summit Entertainment, which Lionsgate acquired earlier this year -- is more than $400 million, according to Kantar Media. ...Read the whole story

  • Group M Downgrades China Ad Spend Growth by Steve McClellan

    While China still has one of the world's faster-growing ad economies, WPP's GroupM now reports it won't be growing as quickly this year as originally predicted. The company's forecasting unit has downgraded its spending growth projection for China this year by more than three percentage points. The latest forecast: growth of 13.4% to just over $62 billion. ...Read the whole story

  • Van Wagner Flies Lightship Group by David Goetzl

    Van Wagner, the out-of-home advertising company, will be flying more. With a fleet of some 30 planes that pull banners over beaches and race tracks, the company has acquired blimp advertising operator Lightship Group. ...Read the whole story

  • 'USA Today' Relaunch, Gannett Acquires Mobestream by Erik Sass

    One of the nation's biggest newspapers is getting a comprehensive makeover, as USA Today prepares to relaunch its print edition, Web site and mobile apps. The new look will be unveiled on Sept. 14, coinciding with the newspaper's 30th anniversary. ...Read the whole story

  • 4As CEO Wants More Women To Participate In Industry Events by Steve McClellan

    4As CEO Nancy Hill is upset about her failed efforts to recruit female industry members for organization panels in relation to men. Despite her best efforts to put together panels with a "great balance" of gender, race, age and thought-provoking topics, it hasn't worked out as she'd hoped. ...Read the whole story

  • 'Dallas Morning News,' Slingshot Jointly Launch Social Media Agency by Joe Mandese

    A.H. Belo Corp.'s "The Dallas Morning News" is the latest traditional publisher to diversify into advertising and marketing services, unveiling a deal this morning with Dallas-based digital agency Slingshot to form a new "social media agency." ...Read the whole story

  • Apple Plans Digital Radio Service by Erik Sass

    Apple is reportedly planning to launch a digital radio service to compete with Pandora, including customized listening and on-demand options. The tech giant is still negotiating terms for digital music rights. ...Read the whole story

  • ESPN's Berman Continues As NFL Host by David Goetzl

    ESPN said Chris Berman has re-upped in a deal that will keep him at ESPN through about 2019, when the network will turn 40. Berman will host what's now known as "Sunday NFL Countdown" for a 28th year this fall and do play-by-play for an NFL game for the first time Sept. 10. ...Read the whole story

  • Big TV Events Grab Viewers, Less Social Media Chatter by Wayne Friedman

    Major broadcast TV events continued to get the biggest viewership -- and social media chatter, although the numbers are a fraction of its big-screen presence. Many cable TV events do better. ...Read the whole story

  • DirecTV Sponsors New Sports Site by David Goetzl

    Looking to generate subscribers for its "NFL Sunday Ticket," DirecTV is serving as the exclusive sponsor of the new Sports On Earth site for its first month. The deal includes display ads throughout the site and a presence on the front of the "USA Today" sports section. ...Read the whole story

  • RSNs Play The Political Ad Game Via Fox Sports by David Goetzl

    With the opportunity for statewide reach, regional sports networks feel they offer political candidates an enticing playing field and are making a bid for a large cut of the flush election dollars. The Fox Sports Media Group says candidates don't need to go market-by-market in a state such as Florida. They can buy widely via Fox Sports Florida or Sun Sports. ...Read the whole story

  • CBS' 'Vegas,' CW's 'Beauty & the Beast' Earn High Buzz Scores by Wayne Friedman

    The biggest buzz for the upcoming fall season shows have CBS' "Vegas," CW's "Beauty & the Beast" and NBC's "Animal Practice" getting high marks. CBS' "Vegas," starring Dennis Quaid, got a 26% score under the "Most Anticipated New Programming" category. ...Read the whole story

  • 'USA Today,' Yesterday and Tomorrow by Bob Garfield

    This week 'USA Today' celebrates its 30th anniversary -- and I was there on Day One. I was the advertising and marketing columnist and in ... ...More

Follow MediaPost