• Media Buying: TV Shows Now Assigned 'Brand Value' by Steve McClellan

    For advertisers, TV is becoming a lot less about reach, demographics and cost per points and more about brand targets, relevancy and cost per value points. At least that's the case for clients of Horizon Media. The agency uses new proprietary tools to determine if television should be in the mix for a client. ...Read the whole story

  • Major Advertisers Broaden Media In Changing Landscape by David Goetzl

    MillerCoors has four priorities as it looks to navigate the changing media landscape, including broadening its paid media efforts to fall under an "entertainment" umbrella. The company will continue to spend heavily in sports advertising, but will look for ways to link with music and other options. ...Read the whole story

  • TV, Radio Ad Spend In Local Markets On Rise by Wayne Friedman

    Local advertising by retailers will grow their online share of marketing -- as well as on TV, radio and local cable by 2016 -- while direct-response and newspaper budgets will continue to decline. Local TV broadcast's share will rise to 8.4% in 2013 for retailers; radio going to 10.8% and local cable TV to 2.6%. ...Read the whole story

  • CBS Will Drop Dish If Auto Hop Stays by David Goetzl

    CBS CEO Leslie Moonves said the company will ultimately drop its flagship network from Dish Network unless the satellite operator discontinues its Auto Hop ad-skipping device. CBS is in litigation, along with other networks trying to thwart the device. ...Read the whole story

  • Local News Trumps Cable In Viewer Numbers by Wayne Friedman

    Despite all the big brand awareness of the major cable news networks, the TV station community would like you to know that local TV news programs still deliver much bigger numbers in the respective major markets. ...Read the whole story

  • TVB President Defends TV 'Value Proposition' by Steve McClellan

    TVB president Steve Lanzano challenges blogger Henry Blodget on his claim that the TV industry is headed for collapse. ...Read the whole story

  • Credit Suisse Pessimistic About Debt Crisis by Steve McClellan

    Credit Suisse economist Dr. Neal Soss claims that whatever plan is embraced by Congress to address the debt ceiling crisis will have a negative impact on GDP. He believes that a revised plan would have a "less than recessionary" effect of around 1.5%. ...Read the whole story

  • Liberty Increases Sirius XM Stake by Erik Sass

    Liberty Media is increasing its holdings of Sirius XM stock, bringing it closer to owning a controlling stake in the satellite broadcaster, despite vocal opposition from CEO Mel Karmazin. ...Read the whole story

Uncommon Sense -- What History? by Jeff Einstein

While digital culture sells information and education as the keys to success and happiness, the truth is quite likely the opposite: Our lives are most ... ...More

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