IPG Mediabrands has appointed Andrea Suarez as its new president of world markets, a role that includes oversight of operations in over 50 offices … Read the whole story
Let me start by confessing I am not a big fan of Apple. I never liked the user interface on Mac (probably because I … Read the whole story
Nielsen research indicates males and females embrace ads with different types of humor. Using a study of millennials ages 13 to 34, Nielsen found … Read the whole story
Effective media solutions will be those that deliver "network/prime-time TV" programming: big reach with engaged viewers, at effective frequency. That is, compelling out-of-home, prime-time … Read the whole story
Union members at 'The New York Times' clashed verbally with management after negotiations went sour, while the new owners of the Philadelphia Media Network, … Read the whole story
Although the third quarter hit many TV networks with less advertising money due to the NBC's Summer Olympics, which took ad money out of … Read the whole story
WPP CEO Sir Martin Sorrell has attacked the law firm that accused him of defamation, claiming their reputation is already in question. Read the whole story
More magazines are moving into e-commerce: "Harper's Bazaar" and "Coastal Living" are both opening online shops that will take advantage of reader interest in … Read the whole story
A day after CEO Leslie Moonves said CBS will not make programming available to Dish Network unless it drops a DVR service that can … Read the whole story
In the first battle between the two heavyweight singing competition shows, NBC's "The Voice" easily bested Fox's "X Factor" in a head-to-head battle on … Read the whole story