MediaDailyNews
Tuesday, December 11, 2012
  • L7 Ratings Deliver Strong Results
    by Wayne Friedman

    As many TV network executives continue to talk about changing buying metrics for TV advertisers -- in an effort to be paid for a … Read the whole story

  • Initiative: Value Is Core To Consumer Brand Experience
    by Steve McClellan

    A new study from Initiative, the Interpublic Group media shop, has found that consumers connect value/price to brands in such a fundamental way now … Read the whole story

  • Cable Operators Continue To Lose Video Subscribers
    by Wayne Friedman

    U.S. cable operators in 2012 have continued to lose video subscribers at around the same rate as a year ago -- 3%. But the … Read the whole story

  • Fox, NBC Score With NFL Games
    by Wayne Friedman

    Late-season NFL programming continued to raise the value for the broadcast networks on Sunday night. NFL games boosted ABC and Fox. Read the whole story

  • Philly Newspapers To Get Online Paywalls
    by Erik Sass

    Interstate General Media revealed plans to begin charging for online content from 'The Philadelphia Inquirer' and its sister publication, the 'Philadelphia Daily News' in … Read the whole story

  • Yahoo, NBC Team On Sports, Ad Sales
    by Mark Walsh

    Yahoo will stream select NBC Sports events, including "Sunday Night Football" (which began Sunday night) and the "NHL Game of the Week" as soon … Read the whole story

  • COMMENTARY
    WTF?: (What's The Future) Of The Millennial Generation
    by Nick Shore

    As the largest generation in American history, Millennials will no doubt create tidal waves of change in society for many years to come as … Read the whole story