The Hershey Company is launching a global agency review for all media planning and buying, the iconic confectionery marketer confirmed today. According to the … Read the whole story
Publicis Groupe and subsidiary ad agency Saatchi & Saatchi North America have asked a New York State Supreme Court Judge to dismiss charges leveled … Read the whole story
Amanda Richman has been named president of investment and activation at Publicis Groupe's Starcom, part of the Starcom MediaVest Group, effective with the New … Read the whole story
'Tis the season for revamping magazines, with a number of publications unveiling new looks both in print and online. This week brought redesign announcements … Read the whole story
Jeff Zucker isn't supposed to take over CNN until next month, but he may have steered his first notable move. CNN has hired ABC's … Read the whole story
Looking to rev up its marketing for the new year, Showtime will again offer up a big free preview weekend -- its biggest ever. … Read the whole story
Just weeks before Jimmy Kimmel hopes to change the late-night TV landscape, ABC's "Nightline" continues to lead overall this season with NBC's "Tonight Show … Read the whole story
So, how funny would it be if this is the last thing you ever read? I don't think the Mayans were real specific about … Read the whole story