Arbitron says data collection will take off in the first six months of 2013 for its cross-platform measurement project for ESPN. The Arbitron-comScore project … Read the whole story
Interpublic has appointed McCann World Group's Julian Ingram to oversee IPG Oxygen, a new strategic business unit that was created to service the recently … Read the whole story
Think NBC's problems are only in the evening? Think about morning time periods. ABC's "Good Morning America" has now led NBC's "Today" for the … Read the whole story
WPP reported a 2.5% revenue gain to $16.4 billion for full-year 2012 with a pre-tax profit of just over $1.7 billion, up 8.2%. The … Read the whole story
Arnold Schwarzenegger is rejoining American Media Inc. as group executive editor for 'Muscle & Fitness' and 'Flex' magazines, renewing a relationship that began in … Read the whole story
Social media's promise and promotion to drive viewers to TV programs may be yielding low results. When people were asked whether they watched a … Read the whole story
Kroenke Sports & Entertainment, which owns the Denver Nuggets and Colorado Avalanche, has made an offer to acquire the Outdoor Channel, which would thwart … Read the whole story
No matter how righteous your argument -- or no matter how efficacious your brand -- success in the Relationship Era does not accrue to … Read the whole story