The Fox cable group is launching a younger-skewing sister channel to FX, looking to expand a brand known for top-notch original series dating back … Read the whole story
Personal-care products company Kao USA has selected Spark SMG and sibling agency Digitas for separate assignments after a review, the client has confirmed. Spark … Read the whole story
After a 21-year run with the company Thomas L. Harrison is stepping down as chairman of Omnicom Group's Diversified Agency Services division, effective April … Read the whole story
First-quarter 2013 so far has brought more overall TV viewing for U.S. consumers -- with ad-supported cable TV a big contributor, as well as … Read the whole story
Walt Disney takes the No 1 spot among rankings of top media companies for 2012. Disney posted $42.3 billion in revenue in 2012, up … Read the whole story
Developing fare for the format he knows best, Ben Silverman and Electus -- the multimedia entertainment studio he founded with IAC/InterActiveCorp -- just debuted … Read the whole story
Fashion powerhouse magazine 'Elle' is making it easier for readers to buy products through a new partnership with Net-a-Porter, an online e-commerce platform that … Read the whole story
Trying to keep its digital edge, 'The Wall Street Journal' is bolstering its marketing team with several strategic hires. The hires represent a broader … Read the whole story
Earlier this week, showrunner Matthew Weiner released a "preview video" in which NOT ONE IMAGE WAS NEW! Every cut was from previous seasons. Oh, … Read the whole story
Wanamaker is credited as saying: "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." With addressable … Read the whole story
I was reading an interview with a consultant brought in to companies to help employees chill and focus. However, she didn't use those words. … Read the whole story