January 25, 2023
Monday, April 29, 2013
In a first-mover play reminiscent of the one it pulled off with TV optimization in the mid-1990s, VivaKi has struck a deal giving all … Read the whole story
Just as planning -- and some buying -- begins in earnest for the 2013-14 upfront advertising season, two top forecasters have issued tepid projections … Read the whole story
Omnicom's OMD is top-ranked in RECMA's just-issued "Compitches 2012" report, which assesses media agency performance in competitive pitches around the world. Interpublic Group's UM … Read the whole story
WPP reported revenues for the first quarter of more than $3.9 billion, up 4%. The company said its strongest-performing sector was advertising and media … Read the whole story
Spurred on by big TV sporting events, men ramped up their sports app usage in the first months of this year. There have been … Read the whole story
Clear Channel Airports has brought its new airport TV network, ClearVision, to Dallas Love Field Airport, which serves around 8 million travelers per year … Read the whole story
Well before the broadcast networks announce their fall lineups, NBC said it will have five returning dramas next season. The group includes two freshman … Read the whole story
Through 30 weeks of the season, CBS remains in first place with a 3.0 rating, down just 3% versus last season in the L7 … Read the whole story
Havas Media and DG will announce a global cross-media partnership Monday to support the optimization and delivery of ads across TV and online. The … Read the whole story
- COMMENTARY
In an unexpected display of breathtaking courage, Johnson & Johnson has launched an advertising campaign heroically endorsing love -- hoping to rekindle our love … Read the whole story
- COMMENTARY
Call it "anti-branded content." Because for no known reason, the British automotive brand Jaguar has come in for some really brutish jabs on "Mad … Read the whole story
- COMMENTARY
It's not your father's media business anymore. For a lot of us, it's not ours either - or at least the one that we … Read the whole story
