BlackArrow, which counts Comcast and Time Warner Cable among its investors and offers a dynamic ad insertion platform for video-on-demand, plans to launch a … Read the whole story
The 'NBC Nightly News' serves as an example (though not a mirror) for other nightly news programs and for the kind of analysis that … Read the whole story
Carnival Cruise Lines has launched a media agency review. The company spent $32 million on ads in 2012, according to Kantar. The incumbent is … Read the whole story
Consider holding company hackathons. They can result in streamlined reach and frequency analysis, simplified campaign affidavits generation and improved TV audience target calculation performance. Read the whole story
Another major management shift was announced at McCann Worldgroup today as Harris Diamond, installed as CEO last fall, continues to put his stamp on … Read the whole story
This week had lots of press lamenting the drop in attendance at Major League baseball games and Broadway shows. Almost none of it discussed … Read the whole story
In an unusual move, MEC UK, the WPP-owned media shop, has hired creative agency veteran Maurice Van de Ven to the newly created role … Read the whole story
Jeff Weber, who heads content and advertising for AT&T U-verse, offered several examples this week on how set-top-box data can help multihannel distributors. He … Read the whole story
Looking to amp up its summer TV brand awareness -- which will extend until the fall -- CBS has started up a promo featuring … Read the whole story
Netflix Chief Content Officer Ted Sarandos suggested Thursday that networks may be launching more serial dramas, partly because his company offers a new compensation … Read the whole story
Jay Rasulo, senior executive vice president/CFO of Walt Disney Co., is confident of ESPN's No. 1 status and makes short shrift of rivals: "People … Read the whole story
Digital magazines are increasingly popular with tablet owners. Overall, 26% of tablet owners said they prefer the tablet versions of magazines over print versions. Read the whole story