TV advertising-targeting company Simulmedia says it will be the first company to offer guarantees on TV advertising campaigns using purchasing data. Guarantees will come … Read the whole story
Adding to its array of traditional and digital networks, Scripps Networks Interactive is starting up an overarching new digital lifestyle video site, called ulive, … Read the whole story
The deal, via in-cinema advertising media company Screenvision, involves a real-time consumer-engagement extension of a 60-second movie pre-roll ad for the car, via AOR … Read the whole story
United Airlines and custom publisher Ink have joined forces to launch a new in-flight (and in-lounge) publication, Rhapsody, which will be available exclusively to … Read the whole story
If not quite keeping pace with traditional networks, new-age TV programmers are greenlighting pilots at an unprecedented rate. Adding to its first round of … Read the whole story
Oil and game company ExxonMobil says the new Fox cable network FXX's logo is too similar to its logo and filed a lawsuit, demanding, … Read the whole story
Twitter disclosed details of its business in a public filing with the SEC late yesterday. With $316.9 million in revenue last year, the company … Read the whole story
The plan is to develop "next generation" cross-platform video audience measurement tools utilizing set-top box and segmentation data. Read the whole story
According to new data from a company that (surprise!!) promotes emails as ecommerce drivers, nearly 90% of Millennials access mobile emails, and many make … Read the whole story
Triton Digital on Thursday announced the launch of "Side Channels," a tool for audio publishers. Side Channels allows audio publishers to create and manage … Read the whole story
In a global consolidation move, Newell hands PHD media chores while BBH becomes the lead creative agency. Read the whole story
One sunny Friday afternoon last March, I received a tweet. Though it was simple in form and short in message, it created an immediate … Read the whole story