Pepsi has joined forces with Tr3s, MTV's music and lifestyle channel for young Hispanics, to help raise the profile of Pepsi's "Vive Hoy" (Live … Read the whole story
Senior executive changes at NBCUniversal continue -- this time at Telemundo. Emilio Romano, president of NBCUniversal's Spanish-language Telemundo -- who had oversight for Telemundo … Read the whole story
A rising star this broadcast season? It would be hard not to include ABC's 10 p.m. Thursday drama "Scandal" on a very small list. … Read the whole story
"So the question was, how do you leverage an already successful campaign and take it to the next level, particularly in a multi-screen world … Read the whole story
"The Tonight Show with Jay Leno" continues to be the top late-night show for the first week of the new TV season. For the … Read the whole story
John Costello, president of global marketing and innovation for the brand, talked about brand strategy and equity at the Association of National Advertisers' Masters … Read the whole story
The digital radio scene is heating up with new competitors, products and business models. The latest development comes from Rdio, which has made its … Read the whole story
Media, information, marketing and related technology sectors merged and acquired to the tune of $67.5 billion -- about 1,057 deals -- during the first … Read the whole story
A U.S. District Court Judge tossed TRA's patent infringement claims against WPP's Kantar and other subsidiaries in connection with a two-year-old lawsuit that was … Read the whole story
What if the received wisdom about how to produce and sell all things to all people was based on an incomplete understanding of what … Read the whole story
Over the 10 years I've been involved in producing this magazine, I've often had a "gun to my head," but until this issue, it … Read the whole story