Screenvision, which operates the country's second-largest cinema advertising network, has signed a deal with Nielsen extending their relationship. It will give Screenvision continued access … Read the whole story
Two of the worldwide largest media spenders -- automotive and financial -- pulled back for the first half of the year. Global advertising for … Read the whole story
The Advertising Research Foundation Tuesday unveiled a new awards program to commemorate influential industry consultant Erwin Ephron, who died Oct. 13, after decades of … Read the whole story
There are TV ratings -- and then how viewers really feel about specific TV shows. While CBS' new comedy "The Millers" pulled in a … Read the whole story
Publicis Groupe this morning said it is merging Heartbeat Ideas, a 15-year-old, privately-held New York City-based healthcare marketing agency, with its Saatchi & Saatchi … Read the whole story
The radio business fared pretty well in the third quarter, judging by some early results from big broadcasters. Cumulus Media and Beasley Broadcast Group … Read the whole story
NBC still leads after five weeks of the new broadcast TV season -- but with Fox closing the gap somewhat because of the World … Read the whole story
Who can really say whether Twitter activity tied to a specific program or network has any true value to anyone? How do we know … Read the whole story