In what may be the first empirical view of the so-called "Olympic effect," a disproportionate share of Madison Avenue's media spending was allocated to … Read the whole story
The newsweekly may be at death's door, but the last one left, "Time," is making a good final stand. Its newly relaunched site works … Read the whole story
Screenvision, one of the nation's two dominant cinema advertising networks, is unveiling a new preshow package of entertainment and advertising, "Front & Center," with … Read the whole story
Snapshot Publisher was developed initially to create a streamlined means of curating and publishing content to social-media channels of businesses and digital agencies (and … Read the whole story
Don't call it native, but Adobe is committing significant resources to establish an ongoing editorial-like presence on WSJ.com. As part of the multi-year ad … Read the whole story
TV viewers' exposure to TV-related tweets can yield "immediate" action. Research says of those exposed to TV-related tweets, 77% have watched TV show content; … Read the whole story
Apple intends to allow users to stream live and on-demand programming stored in "cloud" servers. If it goes through, the deal would signal a … Read the whole story
Walt Disney Chairman/CEO Bob Iger wasted little time in choosing a successor to Disney-ABC TV and Disney Media Networks chief executive Anne Sweeney -- … Read the whole story
The holding company through various subsidiaries bought two digital companies today, including digital technology consultancy Cognifide and premium and online gift specialist eGift. Read the whole story