AOL on Tuesday announced that it has entered an agreement to acquire Convertro, a consumer tracking platform with attribution modeling tech. AOL anticipates that … Read the whole story
Google has acquired Adometry, which specializes in online advertising attribution, to help advertisers better understand the conversion impact of cross-channel and multiscreen campaigns. The … Read the whole story
Offering up a first-of-its-kind movie promotional deal, Turner Broadcasting and sister company Warner Bros. Pictures will be running a massive marketing deal for sci-fi … Read the whole story
Discovery Communications' U.S. advertising revenues moved up by mid-single percentage increases during the first quarter with international ad business up by big double-digit gains. … Read the whole story
WPP's MediaCom has named Jon Gittings to the newly created post of global business development strategy Officer. Gittings -- who is credited with helping … Read the whole story
In an otherwise stellar financial quarter performance, Walt Disney says advertising revenues at both ABC Television Network and ESPN declined in its fiscal second … Read the whole story
Martha Stewart Living Omnimedia saw total revenues fall 10.4% from $37.2 million in the first quarter of 2013 to $33.3 million in the first … Read the whole story
The U.S. Hispanic population is growing in size and importance for marketers and media companies, but many advertisers are still grappling with the complexities … Read the whole story
Chris Lennon, CEO of MediAnswers, is deeply involved in CIMM's Cross-Platform Asset Identification initiative, which seeks to create industry standard asset identification for both … Read the whole story
The country is forecast to be one of the fastest-growing ad markets over the next several years, and both WPP and Publicis Groupe have … Read the whole story
The IPG sponsorship and event marketing agency said the acquisition would be the cornerstone of a "significant digital expansion" starting with the agency's offices … Read the whole story
Media Week on Tuesday reported that VivaKi has promoted Marco Bertozzi to president of Audience on Demand, EMEA. Bertozzi was previously executive managing director … Read the whole story