TV's upfront advertising market has started to move, with virtually all broadcast networks in the deal-making process. Projections are that the price per thousand … Read the whole story
Google on Wednesday announced Google Partner Select, a programmatic video marketplace that will feature premium inventory, per a DoubleClick blog post. In addition, Neal … Read the whole story
TV/video online advertising spending will more than double in the next four years -- contributing to modestly rising overall U.S. advertising growth. Overall U.S. … Read the whole story
Lee Sosin has been appointed senior vice president at Hearst Magazines Digital Media, where he will be responsible for overseeing advertising services ranging from … Read the whole story
Online TV usage across all devices almost tripled in year-to-year comparisons. An Adobe study says when looking all online TV-video consumption -- so-called TV … Read the whole story
As far as tent-pole television events go, there is only one that can compare globally with the U.S. market's Super Bowl. That's the FIFA … Read the whole story
When it comes to big sports events like the upcoming World Cup, TV still rules the media landscape. But more streaming options mean soccer … Read the whole story
Remember TimesSelect, The New York Times' short-lived digital subscription offering for people who only wanted access to the newspaper's op-ed content, launched in 2005 … Read the whole story
Since the Media Rating Council lifted its advisory on viewability ratings a little over two months ago, the digital ad industry has been quick … Read the whole story
This Saturday, California Chrome will become the 34th horse in history to race for the elusive Triple Crown, one of the most renowned feats … Read the whole story
As we are praising the opportunities to create more insights from Big Data and to make better decisions, nobody seems to question what the … Read the whole story
Debates are raging this week on many Web sites that cover television programming about one of the two episodes of "Louie" that were telecast … Read the whole story