Klick Push is launching a platform that lets brands integrate music into banner ads or use tunes as a way to drive loyalty. The … Read the whole story
In her address, by video, Rep. Rosa DeLauro, D-Conn., encouraged people to see the documentary "Fed Up," saying it "demonstrates beyond a shadow of … Read the whole story
Shopzilla plans to announce Monday the integration of its three marketing business units that will operate under the Connexity brand. The move combines Aisle … Read the whole story
As the industry shifts to an ad-viewability standard, Annalect's new verification system will help clients plan and buy with more precision and help them … Read the whole story
The Chrysler brand on June 7 launched the main body of its advertising and marketing campaign for the Chrysler 200 sedan. The effort, "Born … Read the whole story
A combined Comcast and Time Warner, hitherto mere CRM bad boys who overcharged for inferior service, would now control one-third of the Internet in … Read the whole story
Analytics and marketing company Curalate has secured $8.6 million in Series B funding, bringing total investments to $12.5 million. NEA led the round, with … Read the whole story
A key objective of any global marketer is to "own" -- or become the brand most universally associated with -- the primary benefit of … Read the whole story
Path has lost a round in a mobile-spam lawsuit accusing it of sending consumers SMS messages inviting them to join the service. The complaint … Read the whole story
Video-on-demand TV platforms may not only be held in high regard by general TV advertisers, but with TV program marketers as well. The "conversion" … Read the whole story
ABC easily won the first Thursday in June, thanks to the first game of the NBA Finals -- with early viewer results slightly higher … Read the whole story
"El Diario La Prensa," the venerable Hispanic newspaper founded in 1913, is getting a fresh new look and format intended to make the country's … Read the whole story