This week brought more consolidation in the digital radio arena. WideOrbit, which provides advertising management software for media companies, announced its acquisition of Abacast, … Read the whole story
For a fleeting moment this week, the world got a peek at Facebook's latest attempt to take on Snapchat, and other short-run messaging platforms. … Read the whole story
In a business known for its overwrought complexity, a programmatic marketplace provider has created a simple, easy-to-comprehend video explaining exactly how an ad impression … Read the whole story
That's according to newly released research from Starcom MediaVest Group, which stresses that data has to be thoroughly scrutinized for quality control. That means … Read the whole story
There continues to be a mismatch between the future promise of digital display advertising and the current reality. It may be the fastest-growing ad … Read the whole story
Google has acquired Skybox Imaging, which makes small-scale high-resolution imaging satellites. The $500 million acquisition, announced Tuesday, should provide Google with the technology to … Read the whole story
TV trade association TVB has hired veteran media executive Hadassa Gerber as its senior vice president/chief research officer. Since 2002, Gerber had been with … Read the whole story
Karlsson will keep his day job as creative chairman of McCann's Chevy-dedicated agency Commonwealth. Joining him in the enterprise are McCann production chief Brian … Read the whole story
Libraries that digitize books in order to make them searchable don't infringe copyright, a federal appellate court ruled on Tuesday. The decision marks a … Read the whole story
For the entire 2013-2014 season, looking at an episode's initial premiere and seven days of time-shifted viewing, CBS' "Big Bang Theory" scored the highest … Read the whole story
Socialbakers has acquired EdgeRank Checker, a provider of social analytics for Facebook's News Feed. Socialbakers is currently focused on product development, client expansion and, … Read the whole story
Apple has begun clamping down on apps with ads that offer in-app rewards for viewing videos and social sharing. Supplying in-game currency or other … Read the whole story
Programmatic buying is quickly moving beyond advertising's minor leagues. What started as a way to automate access to the Web's vast supply of remnant … Read the whole story