Broadcast networks, on the road to completing much of their upfront deal-making, are operating in a marketplace that is still concerned about weak pricing … Read the whole story

The Priceline Group has agreed to acquire OpenTable for $103 per share in an all cash transaction valued at about $2.6 billion. The deal, … Read the whole story

New money continues to roll into the advertising industry. While companies offering programmatic and native advertising will likely capitalize on the move, a study … Read the whole story

The dominant Spanish-language TV network group Univision Communications has been talking to CBS and Time Warner about a possible acquisition of the company. Projections … Read the whole story

Horizon Media and advertising platform true[X] are partnering to introduce an agency buying platform that gives advertisers the ability to plan and buy digital … Read the whole story

LinkedIn users can proceed with a potential class-action lawsuit accusing the company of misappropriating their names by allegedly sending a series of email invitations … Read the whole story

The former Interpublic Group Executive sued the holding company in 2012, claiming it gypped him out of $300 million he was due from the … Read the whole story

AppsFlyer, a mobile attribution analytics company, has tweaked a few features in its platform, which was initially launched for app developers to support advertising … Read the whole story

Senior analyst Brian Wieser believes U.S. ad growth will now reach 4% this year, up from his initial and far more modest projection of … Read the whole story

While agencies and marketers are on the same side of the equation (buy-side), they each have a unique view on what programmatic offers. Agencies … Read the whole story

David L. Ter Molen, a Chicago lawyer who writes the Food Identity Blog, said that the decision flips conventional wisdom about food labeling "on … Read the whole story