January 25, 2023
Tuesday, July 29, 2014
In what it claims is a TV audience targeting first, AT&T will enable advertisers to plan and buy TV shows based on the composition … Read the whole story
Under a possible 21st Century Fox-Time Warner merger, combining the advertising-supported TV cable networks of Fox and Turner will be a challenge, according to … Read the whole story
Affiperf, the global trading desk of Havas, on Monday announced it has partnered with AOL and will use AOL's forthcoming "ONE" platform for programmatic … Read the whole story
Looking to ramp up its digital video presence for sports content, Fox Sports and Sporting News Media will partner in what the companies say … Read the whole story
"The #shareacoke hashtag and campaign-specific Web site are smart content marketing plays, and the offline act of sharing Cokes prompt many consumers to talk … Read the whole story
Many athletes -- particularly CrossFitters -- are hardcore adherents to the Paleolithic ("Paleo") diet that positions bacon as a key food group. Bacon is … Read the whole story
Former iCrossing executive Brian Haven has returned to the digital agency as its new chief strategy officer. In that capacity, he oversees the agency's … Read the whole story
AdExchanger has reported that Horizon Media, an independent U.S. media agency, is rolling out a programmatic division. The new division, dubbed HX, will "handle … Read the whole story
"The Washington Times" has struck a deal with the Washington Redskins that includes marketing and content-sharing initiatives. The new partnership will include special year-round … Read the whole story
A group of consumers is asking a federal judge to grant final approval to a settlement requiring Google to pay $8.5 million to nonprofits … Read the whole story
Ahead of its second-quarter earnings report this week, Yelp on Monday introduced the ability for all users to post short videos of restaurants and … Read the whole story
- COMMENTARY
It's all about the relationship -- the bond of trust. Sometimes it works out better than others, as Dug Dugger can tell you. He's … Read the whole story
- COMMENTARY
Over the past decade, we have seen the disruption of many commercial models, often credited to the Internet, but more accurately due to the … Read the whole story
