Google on Thursday released three reporting and optimization tools for retailers using the DoubleClick Search Commerce Suite aimed at supporting Shopping Campaigns. The tools … Read the whole story
Many publishers are still experimenting with different combinations of labels, fonts, borders and shading to signify native ads mixed in with editorial headlines and … Read the whole story
There has been a lot made of the connection -- or lack thereof -- between social media and TV viewership and ratings. Adding to … Read the whole story
Labor Day around the Mad Blog office offers some much-needed downtime to sit back, sip lemonade, and reflect on how the Internet has eaten … Read the whole story
Streaming video company FilmOn is appealing an order holding the company in contempt and directing it to pay around $150,000 in sanctions and legal … Read the whole story
Mediassociates, a Connecticut-based media-buying agency, this week announced a partnership with ad tech firm FuturesMedia to support "programmatic TV" media-buying. "The technology enables us … Read the whole story
A new analysis from the Hartman Group reveals some surprising -- and counterintuitive -- insights about the categories where consumers are indifferent to name … Read the whole story
In the latest tweak to its ad system, Facebook is extending its ad format for promoting events to mobile screens, along with adding other … Read the whole story
One of the co-inventors of the original Apple Macintosh, Marc LeBrun, has joined the video ad company Vungle to lead its engineering team, which … Read the whole story
Meredith Corp. is partnering with Net2TV to launch a new streaming on-demand TV show, based on the Better Homes and Gardens brand. The new … Read the whole story
The outlook for the smartphone market is a bit better than it appeared earlier this year. That's according to the latest forecast from research … Read the whole story
Sure shake up the mobile payments business -- and finally make it maintain – Apple’s next iPhone will reportedly include its own payment platform. … Read the whole story
I would like to think mobile platforms give the struggling magazine industry another at bat with digital. But a decade and a half into … Read the whole story
Last week, more than four dozen mayors, including Michael Nutter of Comcast's home base, Philadelphia, said they supported Comcast's proposed $45 billion merger with … Read the whole story