In a development that could make the viewability debate moot for many advertisers, a promising eye-tracking technology company has had a breakthrough that will … Read the whole story
In a move that sends a powerful signal about the future of data-based audience targeting, Nielsen this morning announced a deal to acquire eXelate, … Read the whole story
Following Nielsen's announcement Wednesday that it is acquiring data management platform eXelate, industry reaction was mixed. Opinions ranged from it being a smart, proactive … Read the whole story
A+E Networks on Wednesday announced it has joined FreeWheel's FourFronts programmatic marketplace, a "programmatic direct" marketplace of sorts that allows advertisers and publishers to … Read the whole story
Last weekend, Dakota Johnson's appearance as host of "Saturday Night Live" sparked intense shock, despair, and agitation -- if not high dudgeon -- all … Read the whole story
As its star continues to rise, Instagram is rolling out another way for advertisers to reach its young users. Carousel ads, so-called, are a … Read the whole story
More marketers need to realize the gold mine they are sitting on and not underestimate the power and influence of the Hispanic community. By … Read the whole story
Clorox has partnered with The Huffington Post around content developed by the news site and its contributing mommy bloggers. The effort comprises more than … Read the whole story
When it comes to advertising technology, you can't get much trendier than combining programmatic, mobile and native advertising platforms. That's what Rubicon Project and … Read the whole story
Despite efforts to broaden its mass-market appeal, Twitter's user growth will continue to slow, while Instagram will keep taking social-media market share. That's according … Read the whole story
TV station group owner E.W. Scripps followed business results similar to other TV stations groups' fourth-quarter 2014 results -- lower local core advertising, but … Read the whole story
On a day when the broad stock market was down -- as well as virtually all media stocks -- TiVo's stock posted strong gains, … Read the whole story
The Cartoon Network is asking appellate judges to reject Android user Mark Ellis's request to revive his video privacy lawsuit. The company argues that … Read the whole story
Digital ad measurement firm Integral Ad Science on Wednesday announced it has acquired Veenome, a video ad measurement firm. Terms of the deal were … Read the whole story
The relationship between Google and Wal-Mart Stores has ended because the two companies couldn't decide on how to use consumer data to lure shoppers into stores. Google requires retailers … Read the whole story
Big advertisers, including Procter & Gamble and Anheuser-Busch, say they weren't aware their ads were being used as pre-roll before ISIS videos on YouTube. … Read the whole story
The once completely male-oriented Spike TV yesterday ballyhooed the growth of its female audience and vowed to continue to work toward evolving its dual-gender … Read the whole story