Researchers at Malwarebytes Labs have discovered another malvertising campaign, likely from the same group responsible for the recent attack on The Huffington Post and … Read the whole story
Cable TV networks showed a 1% improvement in advertising revenues -- including scatter and upfront revenues placed -- in March versus the same month … Read the whole story
Consumers were equally concerned with both hackers compromising the devices themselves and accessing company-collected data gleaned from those devices, says Tom Kerber, director of … Read the whole story
Verizon FiOS is offering "Custom TV" -- another effort by traditional TV providers to move toward "a la carte" selling of TV channels, all … Read the whole story
Lindt spent an estimated $45 million on ads in 2014, down from $51 million in 2013, according to Kantar. Horizon has been on quite … Read the whole story
This week marked the tenth anniversary of the publication in "Advertising Age" of "The Chaos Scenario," which predicted the utter disintegration of the global … Read the whole story
Eye Corp Media -- an out-of-home advertising company with a network of place-based media in over 300 malls around the country -- is branching … Read the whole story
When it comes to determining whether TV viewing is shifting, I much prefer to rely on Nielsen data and its Total Audience Report than … Read the whole story
Kids are less focused on "possessions and more on share-worthy experiences," says Steph Wissink, Piper Jaffray Senior Research Analyst. "They are becoming the storytellers … Read the whole story
The "Parenting Unfiltered" campaign is designed to acknowledge and celebrate the reality that "parenting is complicated, messy and anything but perfect," says Plum Organics … Read the whole story
The "Dare Greatly" campaign (via Publicis, NY) is intended to be unique, uniquely American, and a reflection of Cadillac's own willingness to risk big. … Read the whole story
Native ad platforms are hurrying to incorporate viewability guarantees into their offerings. Most recently, Nativo announced it is partnering with Moat to guarantee 100% … Read the whole story
Cyanogen, a mobile operating system, inked a partnership to bundle Microsoft's services into its open standard Android OS platform. The partnership will bundle Bing … Read the whole story
The campaign, this year's version of the 26-year-old "Fabric Of Our Lives" effort, is themed "Cotton. It's Your Favorite for a Reason." In addition … Read the whole story
The recently launched studio will produce 12-15 films annually and says it plans to spend $350 million to $400 million annually on ads to … Read the whole story
A campaign microsite pulls personal information from users' Facebook pages, and changes the lives they know to look like the lives they'd have if … Read the whole story
Comcast's proposed $45 billion merger with Time Warner might run into a significant roadblock, Bloomberg reports. Antitrust lawyers with the Department of Justice reportedly … Read the whole story