As far as media consumption milestones go, 2016 could well be "the year" for two important media: mobile and video. According to new estimates … Read the whole story
Despite the explosion in digital content, it appears that marketers in every industry lack the knowledge to increase engagement rates online. Brands reaching out … Read the whole story
Microsoft plans to begin stop serving Content Ads on Microsoft, Yahoo and its network of Web sites in the U.S. as early as August. … Read the whole story
iHeartMedia enjoyed another round of growth in the second quarter of the year, with revenues up at its radio broadcasting Americas outdoor advertising, and … Read the whole story
It seems a staple of most trade magazines to run an annual story featuring 20 Under 20, or 30 Under 30, or 40 Under … Read the whole story
Rebounding from a recent slump, LinkedIn on Thursday said second-quarter revenue was up 33%, year-over-year, to $712 million. The social net now boasts about … Read the whole story
The company hopes that adding Jimmy Kimmel will help it push the comedic edge it has tried to hone throughout the #Approved campaign. The … Read the whole story
"The surprising element for us was Hulu Plus," says Brett Sappington, director of research at Parks Associates. "To shed a number of subscribers equal … Read the whole story
Google is opposing a demand by European privacy regulators to broaden the "right to be forgotten" by censoring search results worldwide. "We believe that … Read the whole story
Gannett announced its quarterly revenue results as a standalone company this week. The decline in newspaper publishing revenues was due to drops in both … Read the whole story
IPG's trading desk, Cadreon, on Thursday announced a partnership with programmatic ad platform Rocket Fuel with an eye on bringing offline data sets to … Read the whole story
The Tokyo-based ad holding company has secured rights for 22 Asian countries for the four Olympics beginning with the 2018 Winter Games to be … Read the whole story
When it comes to customer service, Comcast is the country's worst-ranked company, according to a new poll by 24/7 Wall St. and Zogby Analytics. … Read the whole story
For the winners of an ongoing sweepstakes anyway. Devised by Havas Worldwide the contest provides Liberty a way to promote its products on a … Read the whole story
Messenger now has 700 million users while WhatsApp has 300 million, but Facebook CEO Mark Zuckerberg says that while the plan is to monetise … Read the whole story
Most days, this column shoots for thoughtfulness and relevance. It seizes on a single brand video as indicative of a grander trend within digital … Read the whole story