In a deal being announced today with one of the world's largest aggregators of mobile user identities and behaviors, Nielsen's eXelate unit will dramatically … Read the whole story
As part of my day job, I often counsel clients who ask if they should bring in a change agent, like a new CEO … Read the whole story
eBay used the PayPal split in July to shed itself of its enterprise businesses, selling it to a consortium of private equity investors for … Read the whole story
Monica C. Smith, CEO and founder of i.Predictus, started her career at a strategic marketing firm in 1999 that was in the direct-to-consumer space. … Read the whole story
Pew Research center reports that more than two-thirds -- or 68% -- of U.S. adults have a smartphone, up from 35% in 2011. The … Read the whole story
Start thinking about content as a key driver of top-line growth-revenue, market share, conversions. Content truly is the connective tissue in today's digital ecosystem. … Read the whole story
Marketron has officially launched a programmatic radio marketplace called Mediascape Marketplace, which will serve 2,900 radio stations. Marketron will receive data inputs from broadcasters … Read the whole story
Interpublic's Mediabrands' Initiative unit has restructured its executive suite, promoting Peter Mears to global COO and naming long-time media buyer Kris Magel president of … Read the whole story
To help combat Internet piracy and counterfeiting and bolster marketer confidence, the Trustworthy Accountability Group is joining forces with the Alliance for Audited Media … Read the whole story
U.S. local advertising will see modest growth next year -- about the same pace at the overall economy. Total local advertising revenues in the … Read the whole story
Chick-fil-A, Hobby Lobby and Interstate Batteries are the leading brands in the inaugural "Faith Equality Index." Rounding out the top companies are Tyson Foods … Read the whole story
Some of the greatest challenges in managing paid-search advertising campaigns begin with destination pages, agency budgets, and finding talent, according to research released Monday … Read the whole story
Viacom and TiVo Research have struck an agreement that looks to advance Viacom's proprietary usage/viewing data. The deal -- which the companies say is … Read the whole story
Google has begun testing the ability to run advertisements on digital billboards through its DoubleClick advertising platform. The proof of concept, running in several … Read the whole story
Clark, who was seen by some as a candidate to succeed Irwin Gotlieb someday as GroupM global CEO, will remain with the WPP unit … Read the whole story
MDC's Assembly, which handles media chores for Travelocity sibling operations Hotels.com and Expedia.com., has been appointed to handle media planning and buying. The shop … Read the whole story
Gannett Co., publisher of USA Today and a host of city newspapers, announced that total revenues tumbled 8.6% from $767 million in the third … Read the whole story
In a move that may seem a little unusual, Bing Shopping campaigns are now integrated into the Google DoubleClick Search (DS) Commerce Suite. Read the whole story