On the heels of its acquisition of Rentrak, comScore is preparing a "roadmap" on a suite of new products and services leveraging its combined … Read the whole story
In response to the 4A's publication of its own, unilateral transparency principles, the Association of National Advertisers Friday issued a statement that called them … Read the whole story
As the Iowa caucus officially gets underway Monday evening, Microsoft believes Bing can predict the outcome. Microsoft used data from polls, prediction markets, and … Read the whole story
Technology giants Google and Yahoo updated their email applications this week in a continuing battle for inbox supremacy. Yahoo introduced several updates to its … Read the whole story
Fox News Channel's failure to lure Donald Trump back into the latest Republican Presidential debate on Thursday night resulted in sharply lower comparative ratings. … Read the whole story
Some cable TV networks slowed down commercial clutter in the fourth quarter of 2015; network executives had earlier pledged to do so. Viacom lowered … Read the whole story
Driven by the popularity of Instagram and other image-driven platforms, brands are more visually oriented than ever. Brand Networks saw ad impressions on Instagram … Read the whole story
Tapad, a New York-based ad tech firm specializing in cross-device attribution, Friday was acquired by Telenor, one of the largest telecommunications companies in the … Read the whole story
Forbes, a media owner with an ad-supported business model, searches for a middle ground when it comes to serving advertisements on its site to … Read the whole story
A Rubicon Project survey finds that likely voters are less distracted and more engaged when they consume digital content. In fact, three in five … Read the whole story
The company announced the firing in a terse two-sentence press release that followed reports earlier in the week of a racist memo that circulated … Read the whole story
Consumer magazines saw their total social media audience increase by over a third last year -- adding around 220 million new likes and followers … Read the whole story
Several Fox Sports shows, including "Garbage Time with Katie Nolan," "Outkick the Show" and @TheBuzzer, will shoot live and taped segments from Twitter's San … Read the whole story
Index Exchange on Friday announced a partnership with Integral Ad Science that will enable Index Exchange customers to take viewability, fraud, brand safety and … Read the whole story
Real-time data returns: not showing up for Thursday night's GOP debate was a bad move for Donald Trump. Read the whole story
Anyone with a strong interest in either tech startups or personal fitness is by now familiar with the term "the quantified self." The category … Read the whole story
At our Marketing Politics Conference, Cooper Reves, Digital Director, America Rising PAC recounted a time when he was able to supplement a campaign’s intent … Read the whole story