Politico is upping its political game. On Monday, Politico debuted a content approach it refers to as "Stadium Moments," which seeks to generate an … Read the whole story
What sort of ad will fetch consumer attention from Ad Block Plus's diabolical grasp? It will either communicate an irresistible promise or be so … Read the whole story
Three days out from the Iowa caucuses, data has emerged showing skyrocketing digital ad prices in early voting states. Taylor Schreiner, VP research, TubeMogul, … Read the whole story
We have written here before about the alleged improprieties that agency holding companies, and especially their media and digital outposts, may have conducted with … Read the whole story
The football league is expanding its network TV games on Thursday night with CBS and NBC, airing five games each. Each network will pay … Read the whole story
Like many people, I split work between office and home. And like many people, my office recently converted to an "open seating" plan. There … Read the whole story
Walt Disney's "Star Wars" franchise is the world's most powerful brand, while Apple is the world's most "valuable" brand. U.K.-based Brand Finance says the … Read the whole story
There is a major change of direction for health and wellness title 'Prevention,' which is ditching advertising in its print edition concurrently with a … Read the whole story
Alphabet's revenue from its Google advertising division rose 17% year-over-year (YoY) for the fourth quarter in 2015 to $19.078 billion, driven by a declining … Read the whole story
Who needs scientific proof that hot dogs and ketchup go hand-in-hand when Heinz has a "Wiener Stampede" of dachshunds attacking their favorite condiments in … Read the whole story
Nearly 35% of respondents say the game is the main attraction, while 17.7% say it's the commercials. And nearly 8 in 10 say they … Read the whole story
High-end magazine publisher Cond Nast is doubling down on documentaries and reality programming with the creation of a new unscripted television production unit, CNE … Read the whole story
SaaS platform Vennli recently updated its analytics software with expanded customer segmentation and data visualization features. Read the whole story
Smartphone maker Samsung announced support for ad-blocking plugins on the default Web browser installed on its Android devices. The update is being applied to … Read the whole story
When generating individual News Feeds, the social giant will now consider user feedback, and especially indications that users like -- and like engaging with … Read the whole story
If half the world's population lives near the coast, why doesn't the data? Microsoft asked this question before building and testing an underwater data … Read the whole story
Siding with broadcasters, the think tank Media Institute is urging a federal appellate court to reverse a trial judge's "highly disruptive" decision that online … Read the whole story
Kantar Media and 4C are partnering on a cross-screen targeted political ad solution, the companies announced on Monday. Read the whole story