Sapient was included in the calculation of organic growth for the first time since Publicis Groupe acquired it last year. CEO Maurice Levy confirmed … Read the whole story
The Internet of things and artificial intelligence, or IoT and AI: two acronyms that are currently dominating everyone's newsfeed, imagination and fears. Both come … Read the whole story
Zenith won a consolidation review for the client's business back in 2010, when a number of agencies at different holding companies handled the account. … Read the whole story
"Next month, many members - possibly as many as 17 million, according to USB Investment Bank - will begin seeing a $2 monthly increase … Read the whole story
A new global research study by Accenture finds that the majority of consumers are aware of ad blockers, and four in 10 (42%) would … Read the whole story
It's more challenging for shoppers and retailers to have the conversations that build relationships. The active listening trends already revitalizing other digital and experiential … Read the whole story
Dentsu, the Tokyo-based parent of Dentsu Aegis, 360i and a variety of agencies, marketing services and media companies, today announced plans for Dentsu Digital, … Read the whole story
"We simply were overwhelmed by the response and the remarkable submissions," says Rob Friedman, head of John Hancock Sponsorship and Event Marketing. "This was … Read the whole story
Verizon could become the last Yahoo bidder standing. Of the original 40-company roster expressing interest in acquiring Yahoo's media and advertising assets, including search, … Read the whole story
Local search and discovery apps will generate $12.2 billion in revenue annually in 2020, up from an estimated $3.4 billion in 2016. LinkedIn released … Read the whole story
Looking to give its TV station affiliates quicker leverage in monetizing digital revenue, Disney-ABC Television is creating easier turnkey digital platform deals for ABC's … Read the whole story
Entertainment and music apps experienced "explosive" revenue growth in the past year, according to the latest report from App Annie. This was largely due … Read the whole story
Hoping to push its bigger addressable advertising efforts, AT&T AdWorks -- now with DirecTV in its stable -- will start up a new campaign … Read the whole story
The Weather Company announced a new head of data science for ad products Monday: Michael Ferrari. Read the whole story
The Supreme Court won't review a decision that cleared Google of infringing copyright by digitizing books and displaying excerpts in its search engine. Read the whole story
Popular Science has dismissed its editor-in-chief Cliff Ransom and executive editor Jennifer Bogo. Ransom joined Popular Science as executive editor in 2011 before being … Read the whole story