Republican presidential candidate Donald Trump continues to score the highest "earned media" value -- but other candidates are seeing improved results as well. Read the whole story
As Nielsen pushes its "total audience" measurement system as the new currency for a hybrid TV and video advertising marketplace, some fundamental issues remain … Read the whole story
Goodway Group, a managed-services programmatic media firm, on Monday released a white paper whose findings run counter to the industry's 100% viewability standard. Findings … Read the whole story
In the spot from Mercado McCann -- promoting a network's coverage of the games, which start next month -- clips of Trump's immigrant-bashing are … Read the whole story
TV station group Media General -- which will close its $4.6 billion deal to be bought by Nexstar Broadcasting Group at the end of … Read the whole story
Siding against Facebook, a federal judge has refused to dismiss a lawsuit accusing the company of violating an Illinois biometric privacy law by compiling … Read the whole story
MDC's stock has dropped from $23.01 on Thursday, April 28 to Friday's close at $17.06. Pressure on MDC is coming from short sellers circling … Read the whole story
Television revenues grew 13% to $180 million on a same-station basis, and nearly 58% when including new station acquisitions. Retransmission revenue increased 38% to … Read the whole story
Uber Offers is a service that allows retailers and merchants to subsidize rides as a reward for shopping with the company's partners. The company … Read the whole story
Shumaker, who joined the agency in 2013, has been CMO for the North America region and is credited with helping the agency win a … Read the whole story
In a move some see as rather desperate, Apple is trying to lure college kids to its Music service with a half-off sale. Launched … Read the whole story
Mobile payments company Square, Twitter CEO Jack Dorsey's other CEO job, announced its Q1 earnings this week. Revenue increased 51% annually to $379 million. … Read the whole story
Location intel platform xAd announced a new chief product officer -- Google and Yahoo alum Shashi Seth -- as well as 100% year-over-year revenue … Read the whole story
Karl Stillner, co-founder and CEO of PushSpring, has been focused on the app economy for a few years, and has created a technology to … Read the whole story
So many questions, and one foregone conclusion: A televised debate between Donald Trump and Hillary Clinton will be the TV event of the year, … Read the whole story
The FCC has voted to approve Charter's $67 billion purchase of TWC and Bright House, which will extend the company's broadband footprint to around … Read the whole story