With CBS No. 1 in 18-49 and all viewers this past season, the network will continue to go wide. New dramas and comedies on … Read the whole story
The Association of National Advertisers and the American Association of Advertising Agencies remain at loggerheads over the issue of how agencies might be padding … Read the whole story
Arianna Huffington, founder and namesake of The Huffington Post, is leaving the company to lead a new health and wellness startup called Thrive Global. … Read the whole story
The truth is that data does not deliver competitive advantage. In effect, it redefines and re-levels the playing field. Read the whole story
Media and marketing services giant Meredith Corp. has restructured the senior management team overseeing its media operations. As part of the reorganization, Meredith named … Read the whole story
Oded Napchi is CMO of HIRO Media, founded in 2006 first to enable legal peer-to-peer downloads for content providers. "We always wanted to expand … Read the whole story
Dentsu Aegis Network, which has a long history in applying sophisticated marketing research techniques to its advertising and media-buying strategies, is restructuring two prized … Read the whole story
Time Warner's Turner is making an equity investment in Millennial women's digital content company Refinery29. Turner and Refinery29 will work in creating content and … Read the whole story
iProspect appears to be on a winning streak. Just months before its parent company Dentsu Aegis Network acquired a majority equity stake in Merkle, … Read the whole story
AT&T AdWorks will now serve 60-second ads to nearly 14 million addressable TV households. Those addressable TV homes come from DirecTV; AT&T just completed … Read the whole story
MPA - The Association of Magazine Media has released a social media report for magazine media for the first half of 2016. It reveals … Read the whole story
Intel is investing in deep learning and artificial intelligence with the acquisition of Nervana Systems. "Artificial intelligence is transforming the way businesses operate and … Read the whole story
A research project suggests that based on data stretching back to the App Store's launch in 2008, the active app catalogue in the store … Read the whole story
Siding against the FCC, an appellate court ruled that the agency lacked authority to invalidate state laws hindering muni-broadband. Read the whole story
Do machine-learning algorithms processing search engine queries bring on prejudice, discrimination and stereotyping in query results? Search results have been known to highlight these … Read the whole story
The New York Times is taking advantage of the nail-biting last three months of the presidential election and launching "The Run-Up," a new politics … Read the whole story
More than 1,500 emails between the White House Office of Science and Technology Policy and Google employees show the relationship between the two entities … Read the whole story
The Interpublic shop has formed a partnership with three veteran agency executives to form a new full-service ad and PR shop called sociedAD that … Read the whole story
Crain Communications is ending its Business Insurance brand after nearly 50 years in operation. The Aug. 1 issue of Business Insurance was its last … Read the whole story
Earlier this week, Procter & Gamble, the world's largest advertiser, announced a surprising move. P&G CMO Marc Pritchard told the Wall Street Journal that … Read the whole story