The U.S. ad marketplace rebounded from a seasonal low in July, soaring to record ad-spending volume in August, according to the latest monthly installment … Read the whole story
"Should I do it?" "Should I do it?" "Yes, yes," the TV audience responded, as the Republican contender for President waved the crisp white … Read the whole story
Giant Spoon, the breakaway shop founded by former OMD chief Alan Cohen, and three top OMDers -- Jonathan Haber, Trevor Guthrie and Marc Simons … Read the whole story
Recently White Ops, a company that uses crafty measurement to determine how ad fraud happens, informed us that millions of infected browsers carry out … Read the whole story
Among those expected to take on new duties is GroupM North America veteran Rino Scanzoni, the current Chief Investment Officer. Exactly what his new … Read the whole story
There are probably lots of tech companies with names everyone knows, but are hard to quickly define, like Exxon=oil spills or GM=auto recalls or … Read the whole story
Harbert had been at the post since February 2011 after Comcast Corp. completed its purchase of NBCUniversal. Before that, he was head of Comcast … Read the whole story
Testifying at a Senate hearing, FCC Chairman Tom Wheeler hinted that the final broadband privacy regulations could differ from a proposal he put forward … Read the whole story
Publicis Media's Optimedia has handled the largest portion of the luxury company's media assignment, including North America. It was not immediately clear if the … Read the whole story
When Instagram launched link ads, late last year, the plan was to help brands elicit more "actions" from users -- like driving Web site … Read the whole story
NBCUniversal's Rio Olympics may have not achieved the same broadcast viewing heights as the London Olympics four years before, but it had a noticeable … Read the whole story
Ever wondered if it's just you playing a game of Buzzword Bingo at shows like Dmexco? The show even held a session devoted to … Read the whole story
With this year's upfront -- the best CBS has seen in nearly 10 years -- Les Moonves says the upcoming scatter market advertising sales … Read the whole story
Once brand pins have been "promoted," partners can then review or edit their campaigns using Pinterest's Ad Manager self-service ad tool. For Pinterest, the … Read the whole story
In the same week as his promotion to president and CEO of Time Inc., Rich Battista today announced that Jen Wong has been named … Read the whole story
Although consumer interest may be high when it comes to wearables, most designers and developers say that creating content for the devices is more … Read the whole story
'The Hill' is launching a new paid subscription vertical, The Hill Extra: Healthcare, which focuses on healthcare regulation and policy information. Read the whole story
It's "wholly inappropriate for municipalities like San Francisco to attempt to outsource their policing of third-party conduct to technology platforms," the Internet Association says. Read the whole story