Global ad growth will slow in 2017 to 3.7%, with total advertising revenues reaching $511 billion, according to Magna. Digital-based ad sales will grow … Read the whole story
The virtual reality and 360-degree video markets may be here to stay with hundreds of companies now operating in the space. The global virtual … Read the whole story
TJX, parent of T.J. Maxx, Marshalls, HomeGoods and Sierra Trading Post, spent $402 million on advertising in its fiscal year 2017, which ended in … Read the whole story
The TV industry's expected offensive against digital giants Google and YouTube was part of the Crown Media Family Networks upfront. The parent company of … Read the whole story
The U.S. music industry grew by strong double-digit percentages last year -- largely because of the rapidly growing streaming music business. Music streaming's share … Read the whole story
One of MediaPost's army of television writers this week mentioned a study in which, when asked about their media usage from the day before, … Read the whole story
Verizon has been lining up deals with TV network groups in an effort to start up a service this summer. This would be different … Read the whole story
Remember Michael Scott from "The Office"? He was the world's greatest dissembler. He's back - in the body of press secretary Sean Spicer, the … Read the whole story
Happy to replace GoFundMe and similar services, Facebook is branching out into the world of personal fund-raising. To date, the social giant has already … Read the whole story
The Cubs' World Series win was a motivating factor in MLB's rise, just as the NFL's current status of franchise relocation was a big … Read the whole story
This isn't the first time the company has featured sports stars in spots. Previous efforts with Tom Brady and Michael Phelps "have surpassed every … Read the whole story
Marketers that assumed brand safety was assured for the digital advertising they purchased on Google were suddenly shocked when they found it published alongside … Read the whole story
To kick off a sweeping reorganization of its newspapers in Tennessee, Gannett has reportedly made cuts to its papers in Nashville, Knoxville, Memphis and … Read the whole story
Vice CEO Shane Smith visited the UAE to discuss building a production and editorial studio to target Millennials hungry for the magazine's edgy digital … Read the whole story
Hirsch will help guide Havas Chicago as it evolves away from the traditional agency model. The company created what it calls the first-ever agency … Read the whole story