CBS has garnered mid-to-high single-digit percentage pricing gains -- the cost per thousand viewer pricing (CPMs) -- in prime time, with volume even with … Read the whole story
The Cannes Lions Festival of Creativity has named OMD Worldwide Media Network of the Year after winning one Gold, five Silver and five Bronze … Read the whole story
Touting itself as privacy-friendly, Mozilla has launched an Android version of its Firefox Focus mobile browsing app, which blocks third-party ad trackers by default. Read the whole story
National TV improved 2%, with broadcast up 1% and cable adding 2%. Spot TV buying tacked on a big 21% hike and syndication added … Read the whole story
One of the world's biggest health and wellness media companies has vaulted spryly onto the auction block. On Wednesday Rodale, Inc. -- publisher of … Read the whole story
Aiming to tackle the challenge of cross-channel identity and attribution in marketing, the Data & Marketing Association (DMA) said it has formed the Structured … Read the whole story
AT&T's planned $85 billion merger with Time Warner will lead to "higher prices, fewer choices, and worse service for consumers," 11 senators warn in … Read the whole story
Flying in the face of those who would disrupt daytime television, CBS has renewed five hours worth of daytime shows -- two game shows, … Read the whole story
Security within the Internet of Things continues to be an area of focus with a major government agency involved on behalf of consumers. The … Read the whole story
Beginning at noon today, HBO kicks off a social media campaign "winterizing" various activations on Twitter, Reddit and Google to launch the seventh season … Read the whole story
Social media's real killer app is spreading propaganda, disinformation and fake news, according to a new study from the University of Oxford's Computational Propaganda … Read the whole story
OTT now has 51 million TV viewing households -- and 3.1 million of those have so-called "skinny" digital TV packages of networks. Nearly three-quarters … Read the whole story
It's not because I don't want to attend all of the parties or because I don't have any yacht invitations. My inbox has been … Read the whole story
L'Oreal Paris is raising awareness of its partnership with the Prince's Trust in the UK by changing its iconic tagline "Because I'm Worth It" … Read the whole story
In the world of wearables, connected watches are taking the lead. The number of wearable connected devices hitting the market is expected to nearly … Read the whole story
Cross-platform tracking and attribution solutions provider Barometric on Tuesday announced partnerships with Commerce Signals, Alphonso and Mobiquity Networks. Through collaborations with these three ad-tech … Read the whole story