Nielsen says its Digital Ad Ratings will now provide cross-device measurement of advertising audiences on YouTube across all computer systems and mobile devices. Read the whole story
Data integration is available starting this week for Mediaocean's Spectra OX and DS local TV broadcast systems, and later for DARE, a system that … Read the whole story
YouTube CEO Susan Wojcicki unveiled several new features at VidCon Thursday including the ability to search, share content and work in virtual reality. The … Read the whole story
Cheap gas is a factor, with the national average now four cents cheaper per gallon than last year. Airline and rental car costs are … Read the whole story
Hulu's new live package of linear TV networks could add major TV advertising and subscription revenues to its coffers. The service, which started up … Read the whole story
The ANA is seeking to rally opposition to a proposed California law that would require broadband providers to obtain consumers' opt-in consent before drawing … Read the whole story
This year's top 50 list reflects marketing's increasing diversity. A third of the CMOs are women, including three out of the top 10 spots, … Read the whole story
Celtra announced a $15 million investment led by WPP and Unilever Ventures this week. WPP and Unilever have positioned themselves to use Celtra's creative … Read the whole story
Director Ron Howard joined NFL Patriots owner Robert Kraft and WPP CEO Martin Sorrell for a wide-ranging discussion at Cannes on Friday. Read the whole story
The shift in trust is the most surprising finding from the study, and consumers are most influenced to make a purchase after viewing a … Read the whole story
A University of Oxford's Computational Propaganda Research Project reported on by MediaPost says basically that much of what folks are seeing in their social … Read the whole story
Apple has revealed it will begin making information about the gender and age of readers available to publishers, at the channel and article level, … Read the whole story
Comcast is facing a new lawsuit accusing it of putting the small Texas-based provider Telecom Cable out of business by "cutting its lines and … Read the whole story
Around the world, more smartphone users now access news in bed (46%) than use the device while commuting to work. Thanks largely to interest … Read the whole story