Discovery Communications is nearing a deal for at least $90 a share to acquire Scripps Networks Interactive, after Viacom's all-cash bid was rejected. Read the whole story
It's the second big win for the agency in as many weeks, following Revlon's decision to consolidate its account with the agency and sibling … Read the whole story
This means the WPP-owned agency can develop 'Actions' for clients, the term given to apps on the Google Assistant. The approval process is similar … Read the whole story
Use of advanced data -- especially first-party data -- is rising, according to Videology's 2017 US TV and Video At-A-Glance Report for Q2, released … Read the whole story
I am sure you join me in feeling just terrible for Facebook because its second-quarter ad revenue increased by a mere 47% year-over-year to … Read the whole story
Mandala, who had been EVP of advertising sales, will oversee ad sales and marketing for Univision Network, UniMas, UCI's cable networks, including Galavision and … Read the whole story
Lack of knowledge on how to use Amazon's platform suggests the marketplace needs to educate thousands of companies that are advertising on its platform. Read the whole story
If Trump was a virtuoso campaigner, he is a neophyte in government. Anthony Scaramucci has been hired for essentially one reason. Instead of attempting … Read the whole story
Procter & Gamble released Q4 earnings results today that beat analysts' expectations, in part because the company cut a chunk of its digital ad … Read the whole story
Amazon has launched a review of its worldwide media planning and buying account, reports Adweek. The review has invited media agencies to pitch its … Read the whole story