At a time when the ad industry's dependence on data analytics and measurement technologies seems to be growing, the vast majority of advertisers and … Read the whole story
A report released during Advertising Week analyzes the impact of digital advertising experiences on consumer perceptions and purchase intent, and calls into question the … Read the whole story
comScore is launching a product to help marketers find and "activate" audience segments, based on consumer behaviors. Advertisers and media owners can use comScore's … Read the whole story
The deal, which the companies say is the first of its kind, will give Target access to NBCU's entire linear TV inventory for audience … Read the whole story
OTT is the new cable, and it's evolving with advanced targeting capabilities so advertisers can zone it down to DMA or Zip code and … Read the whole story
Inventory from 1,200 local station and national network tv affiliates will be available in a deal intended to help national brand marketers deepen their … Read the whole story
One reason Netflix continues to grow and thrive, aside from spending a significant amount on programming, is that it does not have the same … Read the whole story
President Trump has recently called for NFL players to be fired or suspended if they do not stand for the national anthem, all for … Read the whole story