Analysts believe Fox may want to become a smaller, more nimble company, like CBS. Competing with Netflix in digital entertainment and Disney and Universal … Read the whole story
So let me get this straight: The brand got integrated into "Young Sheldon" not for its better qualities, but to play a role in … Read the whole story
"Next Gen TV should enhance the free, over-the-air television service that many Americans rely on, and make it a stronger competitor to pay-TV services," … Read the whole story
Daily live TV viewing slipped 6% to 3 hours/55 minutes from 4 hours/9 minutes. But there is a sharp uptick in app/web use on … Read the whole story
The live streaming feeds may especially come in handy for the 2018 games, given the 14-hour time difference between the U.S. East Coast and … Read the whole story
Meredith's previous attempts to merge with Time Inc failed. But per 'The New York Times,' the current discussions were instigated by Time Inc., whose … Read the whole story
We all know the headlines about television these days: "Massive ratings declines." "Prime time down." "TV dying as viewers cut the cord." Do these … Read the whole story
The Advertising Research Foundation (ARF) has rebranded its annual conference from "Re:Think" to "CREATIVExSCIENCE." The trade organization said the change reflects its "renewed commitment … Read the whole story
Entering the new TV season, October took a bite out of broadcast and cable TV network viewing -- with overall industry-wide double-digit percentage declines. Read the whole story
"If done the right way, advertiser-created experiences in the multiverse can build a remarkable amount of brand love-more so than what a brand could … Read the whole story
Deloitte's 2017 Global Mobile Consumer Survey of about 2,000 U.S. consumers confirms what we already know: that 93% of kids 18 to 24 years … Read the whole story
An acquisition by Ziff Davis would give Mashable access to more resources as it continues to negotiate its pivot to video, an often rocky … Read the whole story
Orchid Richardson has joined the Interactive Advertising Bureau as vice president and managing director of the IAB Data Center of Excellence. She joins from … Read the whole story
Domestic advertising was flat for its fiscal fourth quarter versus the same period a year ago at $936 million. This is the company's best … Read the whole story
MEDIA Agency of the Year: Havas Media Group; OMMA Digital Agency of the Year: Big Spaceship; Holding Company of the Year: Dentsu Aegis Network; … Read the whole story
Down the road, the cost of content could be an issue as more traditional TV content providers get squeezed by higher costs and more … Read the whole story
MediaPost has inducted nine executives into its annual "All Stars," including: Chris Hollander, Panera; Jonathan Mildenhall, (formerly) Airbnb; Laurent Potdevin, Lululemon; Michael Epstein, Carat; … Read the whole story
The decision comes amid the social giant's continued efforts to devise a new authentication and verification program, along with less ambiguous user guidelines. Chief … Read the whole story
Under certain conditions, including the failure of Bain's tender offer for the agency, WPP said it would up its stake in Japan's ADK to … Read the whole story
Company CEO Yannick Bollore said he was particularly pleased with what he termed "the recovery in North America," where organic revenue growth rose to … Read the whole story
Viewers can access Crown Media's streaming video on-demand service Hallmark Movies Now through Amazon Channels for $5.99 per month. The video channel will feature … Read the whole story