Amazon is hoping to make a more aggressive play to take on Google and Facebook in the digital advertising space, and video advertising may … Read the whole story
We may never know what impact paid media played in influencing the outcome of the "Tax Cuts and Jobs Act of 2017," which signed … Read the whole story
Season-to-date through December 25, the U.S. box office is down 2.8% to $10.7 billion. Last year, U.S. box office results were at $11.4 billion. Read the whole story
Entertainment magazine shows recorded up-and-down results: CBS' "Entertainment Tonight" lost 5% so far to average 4.45 million, while CBS' "Inside Edition" improved 5% to … Read the whole story
Aaron Boyd is joining Nextgov, Government Executive Media Group (GEMG)'s federal technology brand, as senior editor for technology and events. Read the whole story
A new blockchain-based technology created by the company NKOR will support intellectual property rights, allowing creators to register and protect their content. The company … Read the whole story
Sling TV's data suggests that while over-the-top streaming video services may still be nascent, the viewing habits they engender remain very similar to those … Read the whole story
A year of political media and marketing that seemed to defy precedence is ending, as you might expect, on yet another unprecedented note: an … Read the whole story
Bet on this, and it will be the easiest money you ever made: TV in 2018 will bristle with guns. Or more to the … Read the whole story
"We are working through the details of several possible magazine tests in the U.S., in partnership with world-class media and technology companies. It's already … Read the whole story
During radio's golden age, its influence was so powerful that advertisers quickly grasped the opportunity to speak directly to a captivated audience. In 2018, … Read the whole story
That's according to Sparks&Honey, which has released its trends forecast for next year. Read the whole story
Encompassing augmented reality, utility, native and social advertising, the company's advertising plan is mobile-focused as it enters its second year in the ring. Read the whole story