In a sign of how much the emergence of header bidding has disrupted the digital audience exchange marketplace, Google this week went public with … Read the whole story
The Federal Communications Commission's Inspector General is probing whether Chairman Ajit Pai acted improperly in advocating for recent changes to the media ownership rules … Read the whole story
An analysis in nScreenMedia estimates Netflix has taken $3 billion to $6 billion per year off the table in TV ad revenue as a … Read the whole story
Content licensing and distribution revenues were revenue generators -- up 33% to $1.2 billion. National TV advertising revenues are currently improving. Read the whole story
Publishers may be concerned, but cleaning out rogue ad units can only be a good thing. Read the whole story
Beauty Redefined is part of Google's push to support the "age of assistance," the latest move by advertising agencies and vendors to develop a … Read the whole story
We experts would be well served by bringing qualities of the beginner's mind to the table. It's important to practice curiosity and wonder. Read the whole story
This is the perfect storm moment to clean out the bad actors and rebuild long-term trust in digital advertising. Read the whole story
"Basically the platform unleashes a Facebook-level, barrier-free platform to deliver OTT ads on premium ad units, and Brandzooka's technology delivers high-performing media buys without … Read the whole story
Trade group Paper & Packaging is expanding its three-year-old "How Life Unfolds" campaign to introduce two animated characters. Read the whole story
Much of the growth of new pay TV providers like YouTube TV, DirecTV Now, Sling TV, Sony PlayStation Vue and Hulu with Live TV … Read the whole story
Compiled from analysis of 10 national Google indexes, Wikipedia.org took the overall ranking for the most visible website in Google search results based on … Read the whole story
At least that was the case this year, according to stats pulled together by Free The Bid. Maybe that's why this year's gaggle of … Read the whole story