The commercial load in the average national TV hour rose to 11.2 minutes in March -- an increase of 3.9% from 10.8 minutes in … Read the whole story
The social site has been limiting some words and content that could be related to terrorism, and now has more than 200 employees working … Read the whole story
Prime-time shows on MSNBC and CNN shows have seen modest to big double-digit percentage hikes in the average 30-second commercial unit price. Read the whole story
In the strange and bizarre competition between the two men, Comey was the winner Sunday night on ABC. Read the whole story
TV viewers are spending an average of 3 hours and 13 minutes a day watching live TV, which is up 26% from last year. … Read the whole story
A study released Monday estimates the worth of the U.S. mobile app economy at a whopping $950 billion, but could rise much higher if … Read the whole story
WPP shares were down Monday in the wake of this weekend's resignation by the agency holding company's long-time CEO Martin Sorrell. Read the whole story
Major marketers and agencies are not confident with independent sources of measurement for mobile advertising, although they feel compelled to increase their budgets for … Read the whole story
The former CEO Of Publicis Groupe (and current chairman of its supervisory board) says he has always respected the entrepreneur and CEO that Sorrell … Read the whole story
The equities research team at BMO Capital Markets has discontinued its coverage of Publicis Groupe's stock. Analyst Daniel Salmon said the decision is due … Read the whole story
Once the mainstay of Madison Avenue, the so-called "agency of record" model is now the minority of account structures, according to a survey of … Read the whole story
CrowdHere, the video crowd-sourcing platform developed by Madison Avenue digital agency vet Nick Pahade, has merged with Digital Remedy, a company that develops technology … Read the whole story
Chase Home Lending's Davidow will discuss programmatic ad buying -- one of the most impactful yet controversial forms of media buying -- at the … Read the whole story
A couple of sessions that might have been really awesome fell totally flat. That's a format problem that the trade group really needs to … Read the whole story
How much could Facebook charge users for a paid subscription version without any ads? According to a roundup of Wall Street analysts, not that … Read the whole story