One day after announcing that founder Bryan Wiener had stepped down as chairman to become CEO of digital audience measurement firm comScore, 360i announced … Read the whole story
Comcast confirmed it is bidding $30 billion for UK-based satellite TV operator Sky, more than 21st Century Fox's bid. Fox already owns a 39% … Read the whole story
A Bernstein Research analyst forecasts cash flow for U.S. media will sink to $22 billion by 2025. Read the whole story
Users will now be able to listen to songs on demand, as often as they like, if the songs are among the 750 the … Read the whole story
The guide outlines how to activate native advertising campaigns and measure the success of a campaign, using industry metrics of awareness, engagement and consideration. Read the whole story
Sony's own Crackle video platform is embracing its gaming lineage as it seeks to woo millennials to its service -- a free option in … Read the whole story
This week, "Marketing Daily" begins publishing a weekly series of podcasts hosted by Alan Hart, a veteran marketing executive with the heart of a … Read the whole story
Bollore, the father of Havas CEO Yannick Bollore, runs a family business empire that spans communications, shipping and logistics. Over a decade ago, he … Read the whole story
In another first for Facebook, the company is establishing a new appeals process so people and organizations can challenge decisions about particular posts. Read the whole story
Over the past year, 86% of marketers and 89% of influencers reported using Snapchat less for influencer-marketing campaigns. However, 43% of marketers are using … Read the whole story
Mobile hits 45% of all digital spend, while direct programmatic reaches 50% of all display traded. Read the whole story
In the context of these remarks, "the mob," according to Ingraham, consists of those who continually "demonize" conservative TV and radio personalities. Read the whole story
Currently, 30% of travelers would consider flying United the next time they book a flight, six percentage points above the domestic airline sector average. Read the whole story
Don't look for many politicians to start up real ad-supported TV news and/or commentary sites for profit. Think more of an elaborate social media … Read the whole story