The Advertising Research Foundation, Coalition for Innovative Media Measurement and Data & Marketing Association this morning announced plans to develop audience "data quality labeling … Read the whole story
An aura of confidence surrounded Hulu's upfront presentation Wednesday. Hot off an Emmy win and a Peabody Award, "The Handmaid's Tale" has been picked … Read the whole story
Nearly eight years after it was launched, the ad industry's consumer ad targeting opt-out initiative, AdChoices, is still struggling to generate awareness, much less … Read the whole story
Cambridge Analytica, the controversial sophisticated audience data-targeting firm that helped Donald Trump's Presidential campaign, this morning filed for insolvency in the U.K. "The company … Read the whole story
Less than a year ago, Revlon consolidated its global media assignment with MediaCom. It's now up for grabs again. Read the whole story
Hulu pulled in slightly more new subscribers than Netflix in Q1, yet is still far behind the subscription VOD leader. Hulu now totals 20 … Read the whole story
To help agencies with multiple clients and hundreds of locations manage their online presence, Google has launched a custom service and dashboard that also … Read the whole story
Earlier this week the company announced that Sportscenter would launch a new live product on Twitter, and on Wednesday ESPN added yet another digital … Read the whole story
The funds will be used to drive adoption and distribution of its Houndify voice AI platform across verticals such as automotive, the Internet of … Read the whole story
How can app makers win in maturing and increasingly competitive markets like the United States? Among other aggressive measures, they need to encourage new … Read the whole story
You'll find them in a comprehensive new report on the state of digital, which also predicts that time spent with online media will overtake … Read the whole story
Refinery29 will also expand its brand to Canada and France (it is already in the UK and Germany), though it was not clear what … Read the whole story
Consumers are overwhelmed by the complexity of most data policies and, as a result, agree to them without reading or understanding them. This essentially … Read the whole story
There is an opportunity for traditional TV network companies to work with ad-supported digital media players -- including other social media players like Twitter. Read the whole story
Google, followed closely by Hershey's, are America's "most loved brands," according to the 2018 edition of a study of hundreds of thousands of adults … Read the whole story
Amazon still leads the market for smart speakers with its Echo line of products, but is losing market share, according to eMarketer's latest forecast. … Read the whole story