As so-called "rewarded, opt-in" advertising models gain steam on Madison Avenue, 'MediaPost' asked Advertiser Perceptions to poll a representative sample of advertisers and agency … Read the whole story
Advertising and services designated as "other" in Amazon's reporting practices became one of the fastest-growing segments of its business in Q2 2018, along with … Read the whole story
"I want today to register my concern that laws and regulations intended to promote privacy may build protective moats around large companies," Noah Joshua … Read the whole story
I am not an expert digital advertising technologist by any stretch of the imagination, but I follow closely what happens in digital ad and … Read the whole story
Do the math in media-buying terms, and clinical trial studies likely have one of the highest effective CPMs in the media business: $8 billion … Read the whole story
CBS stock closed down 6% on Friday to $54.01 on reports that "The New Yorker" is about to publish a story about Moonves' behavior. … Read the whole story
The new interface offers personalization options, one-click campaign breakdowns for reporting, and new search capabilities. The platform has also integrated voice. Read the whole story
Amid one of the most contentious periods in the history of the ad industry's two leading trade associations -- the Association of National Advertisers … Read the whole story
Roseanne Barr gave her first TV interview to a cable news channel. Read the whole story
Amazon is the king of retail, and every now and then it finds new ways to tax its partners. The company's Sponsored Product ads, … Read the whole story
Some in the Trump Administration entourage aren't dealing with key TV viewing rules -- starting each day watching Fox News Channel, especially during long … Read the whole story
Mobile phones outperform desktops in email opens. But desktops win on conversions, Movable Ink finds. Read the whole story
YouTube is expanding its virtual reality by making it available on Samsung Gear VR headsets. YouTube VR already has been available on HTC Vive, … Read the whole story
Viacom is acquiring digital media company AwesomenessTV. The network reaches 158 million subscribers and approximately 300 million monthly views. AwesomenessTV was majority owned by … Read the whole story