A new-and-improved comScore is making new strides in the next generation of TV market players. This morning, it was announced that a new "Campaign … Read the whole story
YouTube is already tweaking its model, opening the paywall a crack in a bid to attract more subscribers. The premium, paid nature of the … Read the whole story
Movie companies are spending 22% less in national TV media for the May 1 - July 28 period -- $471 million, according to iSpot.tv. Read the whole story
The BBC is the most trusted TV news brand, followed closely by Fox News and PBS, according to an analysis created for Research Intelligencer … Read the whole story
The harassment accusation, which suggests Jeff Fager, former chair of CBS News, allowed the practice, comes amid a push from National Amusements, majority owner … Read the whole story
It will use Bloomberg Media's reader data to customize ads, as well as content and design, for native formats. Read the whole story
Andy Zonfrillo was previously head of trading at Omnicom Media Group and earlier held senior jobs at GroupM and Mindshare. Read the whole story
Cogniscient Media is the recently rebranded media arm of Pittsburgh-based agency Marc USA, which will handle the QDOBA business through its Boston office. Read the whole story
The rise of mobile video, social video and streaming have already dramatically shifted the way we consume video, but both legacy media companies and … Read the whole story
"Users have no reason to expect that certain browsing behavior could determine the interest they pay on an auto-loan, much less that what their … Read the whole story
Why would Sinclair-Tribune ad execs appear to be in such a rush -- if reports are true -- to work together before the deal … Read the whole story
Implementing transparency, consistency and universal standards are the top three actions that marketers would like from data providers to improve data quality, according to … Read the whole story
Despite digital subscriptions rising 34.5% from the second quarter of 2017 to 122,400 in the second quarter of 2018, a dip in print subscriptions … Read the whole story
Sandro Catanzaro, founder and Chief Innovation Officer of DataXu, discusses his company, the world of advanced and addressable television and the data work being … Read the whole story
There is a reason why brands like Nivea, Pernod Ricard, Heineken, and Coca-Cola are killing it on social media and building stronger connections with … Read the whole story