The Nielsen Auto Cloud service combines audience data from Nielsen with buyer insights from J.D. Power. It will offer exclusive research from J.D. Power's … Read the whole story
NBCUniversal is aiming to launch a new streaming service and app, called WatchBack, by the end of the year, according to multiple reports. Unlike … Read the whole story
Hulu will curate 60 episodes of the program, including events like the Tournament of Champions, Battle of the Decades and College Championship. Read the whole story
The former Weather Channel and VivaKi chief met with WPP Chairman Roberto Quarta last month. Read the whole story
Of all the existential issues Madison Avenue has had to grapple with in recent years, none seems so antithetical as new models that effectively … Read the whole story
The Association of National Advertisers' just-released identity-based marketing report reveals a high trajectory for U.S. marketer spending on the practice. It also shows how … Read the whole story
The latest push is focused on searching, discovering and discussing TV topics on Reddit's platform, where 47 million users frequently advise others on TV … Read the whole story
Linear TV was still the live-event king during the FIFA World Cup, but numbers were up significantly for live streaming of the event. Read the whole story
In recent years, films that won the big awards -- critics' favorites -- came from mostly small niche producers targeting more of an upscale … Read the whole story
Wells, who joined Netflix in 2004 when it was still exclusively in the mailed-DVD business, will remain with the company until a successor has … Read the whole story
Roku, the big set-top-box platform, is expanding its channel and posting stronger overall revenue and advertising TV results. Wall Street traders were pleased and … Read the whole story
For all of Viacom's efforts in advanced advertising -- its Advanced Marketing Solutions business -- Viacom says the company expects revenue growth of 33%, … Read the whole story
Specifically, the deal gives publishers and advertisers access to Cuebiq's Footfall attribution capabilities, which track visits to physical stores, dwell time and other location-based … Read the whole story
After completing its acquisition of Time Inc. in January in a $2.8 billion deal, Meredith has been leveraging its new assets with its existing … Read the whole story
"Not only did they want to stop showing consumers online ads for products they already bought in stores, but also show them more relevant … Read the whole story
MNI, which sells media planning and buying services, claims revenue from its print campaigns has grown 30% year-over-year, It works with seven publishing companies … Read the whole story
Almost since the beginning, many have regarded the Kardashian phenomenon as the bane of civilization. Read the whole story