The award is part of a market-by-global media agency review that McDonald's has been conducting for over a year now. Read the whole story
Digital ad exchange OpenX has tapped someone from Madison Avenue to lead its ad industry initiatives, naming Carol Reed as global senior vice president … Read the whole story
Driven by surging demand for online video, social and radio inventory, core digital ad spending expanded 7.8% in November, according to a UBS analysis … Read the whole story
Pluto TV will operate as an independent subsidiary of Viacom once the deal closes, with cofounder-CEO Tom Ryan continuing to serve in that role. … Read the whole story
During a visit to his New York headquarters leading up to this award, Bill Koenigsberg did what he has done each year since moving … Read the whole story
"You will never walk away from a conversation with Helen Lin without having learned something," Publicis Media Global CEO Steve King says. Read the whole story
WarnerMedia will launch an incubator lab to foster emerging advanced technologies for its TV movie and digital media content. The NBA will be one … Read the whole story
Google may pull its News service from Europe if regulators are successful in implementing a copyright law that would put restrictions on sites aggregating … Read the whole story
The gap between the informed and uninformed public has increased to an 11-percentage-point difference from just 10 points in 2018. Read the whole story
Respondents said Netflix and YouTube were 52.7% and 45.9% more "essential," respectively, while cable and TV services were given 39.5% and 27.9% numbers, per … Read the whole story
What have we Media insiders been talking about? I wondered that myself, so I did a tally and grouped all last year's columns into … Read the whole story