The service will feature content that is distinct from NBC News TV broadcasts and the company's cable channels, MSNBC and CNBC. NBC News correspondents … Read the whole story
The Omnicom agency had global billings of $18.5 billion and an industry market share of 7.1% last year, followed by GroupM's Mindshare with $17.2 … Read the whole story
For broadcast networks, the biggest TV promotion efforts have been around CBS' new drama "Blood & Treasure," with 325 airings and 668.3 million impressions. Read the whole story
The acquisition is intended to help marketers better measure the return on investments of advertising and marketing campaigns running across mobile and desktop. Read the whole story
For 2019, Roku projects annual revenues to hit $1.04 billion -- revenue that continues to rise anywhere from 30% to 40%. Read the whole story
David Letterman and Howard Stern are suddenly center stage, leading one to marvel at their persistence. Read the whole story
'SI' will move into events and conferences, licensing, gambling and gaming, and IP development, especially in video and TV. Read the whole story